- Assess the importance of marketing in the media area you have studied.
It’s often believed that the success of a movie is entirely how it works in the theaters.
However, the movie’s success in theaters isn’t possible without the marketing of the new film.
Marketing allows filmmakers to see how interested watchers will be in the movie before and
after the film’s release date. Marketing is important in film because it provides various
strategic ways to promote films and it helps creators make the best decision
when going about film.
Marketing provides different clever ways to promote films hence why it’s important.
An upcoming filming can be promoted through cross promotion, merchandising,
promoting on social media, advertisement, press releases, and much more. These methods
are found to be very impactful in film success because of how much they affect the mass.
The Guardian of THE Galaxy participated in cross promotion when they joined with
brands like Doritos, McDonalds, and Dairy Queen who are very popular food companies.
McDonalds sells thousands of happy meals so The Guardian of the Galaxy teaming up
with them was a smart idea because many children and parents saw this promotion and
were most likely intrigued to see what the film would be about. This smart move by the
marketing team for the film is one of the many reasons the film had a box office
profit of $700 million and more. The Lego Movie is another film that used
merchandising to promote the coming of a new kids’ movie.
Play sets related to the movie were uniquely designed and sold for children to watch.
Speaking from personal experience, Lego play sets are fun to build because they give you the
choice to follow the guide or be creative and design something of your own.
After playing with a set, I was intrigued to watch the movie because of how much it caught
my attention. It’s safe to say that these films gained attention because of their strategies created to
keep the mass focused on their product. In addition, marketing gives creators
the opportunity to make the best decisions when going about how to release a film. According to
an article on Forbes, the Weinstein Company found out people who go to the theaters
are more likely to purchase their tickets on site than online. With this knowledge, the company
ensured that the movie they needed to be promoted would be showcased at the theaters
for moviegoers to be enticed when passing by different spots at the theaters. Because of this,
film creators and their team can set themselves up to be in the best position to have
a successful movie. Promoting upcoming films also helps filmmakers because they
can see mistakes they made in previous films and fix them. Promoting on social media
assists with this because questions in regards to the new movie can be asked to see
what moviegoers and those who stream from home want to see in certain films. I participate
in polls and re-sharing films that I like to get others to see it with and also help with
demographics so the creator can improve if there is another film to come.
In the end, marketing or promoting is necessary when it comes to the film industry.
It helps filmmakers improve in different aspects when designing movies and it provides
so many ways to get a movie out to the world. Marketing requires a great deal of
investment because things like merchandising requires buying and creating products
to help a movie product become more popular. However, marketing is a key component
in the success of a film because people in society won’t care to watch it without being
convinced to.
